© Copyright 2018  |  All Rights Reserved  |  P 786.557.8108 | www.penelopemorcillo.com  |  Created by www.CaramelAgency.com

CV

Background Details

 

EXPERTISE

Product Marketing * International Branding * Development Lifecyle * Market Analysis / CRM * Business Development * Strategic Partnership Co-Branding * Customer Growth Campaigns * Contract Negotiations * Relationship Management * Corporate & Marketing Communications * Sales Strategy * Teambuilding

PROFILE

                                    

  • Serial entrepreneur, and marketing & sales executive with more than 20 years of experience in creating and launching successful brands in the telecommunications, technology, architecture, real estate, and fashion industries

  • Launched diverse platforms and services, overseeing everything from market analysis and business growth strategies, to brand/product marketing and development lifecycle, to partner alliances and relationship management

  • Founder & CEO of two companies: education platform and communication 

  • Well-traveled, multi-lingual, volunteers with various charities and non-profit organizations

  • Authored and published life development guide/book, and is passionate about teaching development of inner strength and perseverance while empowering others to become better versions of themselves

  • Holds multiple academic degrees and honors from Universities around the world: Bachelor’s degree in European Studies, Master’s degree in Financial Management and in Foreign Trade, as well as a Master of Business Administration (MBA)

CV: EXPERIENCE

 

PROFESSIONAL EXPERIENCE

IN A MISSION TO HELP RISING PEOPLE'S CONSCIOUSNESS.

March 2017 – Present  

Managing Director & Administrator, NATURESA LEATHER (Madrid, Spain) 

2017 – 2018 

Director for companies related to real estate and fashion (apparel/shoe design and production)

Researcher, Life Coach & Advisor, SABBATICAL STUDIES (Miami, USA / Madrid, Spain) 

2012 – 2015 

Researched meditation teachings and techniques, and developed an educational, practical and spiritual framework called the POC (Pyramid of Consciousness) to enlighten and empower people to increase their level of consciousness in ways that lead to a more fulfilling life. Explored topics of life design, purpose, passion, accountability, responsibility and self-empowerment. Mentored others in the development of inner strength. Research, findings and experiences culminated in self-authored book/guide published in 2018. Also, competed my MBA degree education

Communications Associate Director / Marketing Consultant, PRIVATE EQUITY FIRM (Madrid, Spain)

2011 – 2012 

Identified, vetted and managed investment opportunities and prospective clients. Oversaw all Marketing and Communications (Branding, Applications, Web), Business Planning, and Family Business Advisement

Sales & Marketing Manager, RETAIL REALM (London, UK / Madrid, Spain)

2010 – 2011 

Managed the sales territories in Western Europe for a multinational retail-centric software development and Microsoft distribution company. Developed and implemented strategies to recruit new point-of-sale resellers. Managed existing reseller channel base and identified new opportunities and countries to expand Retail Realm’s software product line


MarCom Consultant / Owner,CARAMEL AGENCY (London, UK / Barcelona and Madrid, Spain)

2008 – 2010 

Owned Caramel Agency, Caramel Agency, a marketing and communications company initially focused on the immigration sector. Acted as MarCom and Project Marketing Consultant for various clients in different industries, including Architecture, Real Estate, Fashion, etc. 


Marketing & Communications Manager, LEBARA MOBILE (Madrid, Spain)

2007 – 2008 

Oversaw all marketing strategies, planning, development and campaigns for a global brand focused on the migrant community and on helping people unite across borders, generations and cultures. Responsibilities included executing advertising campaigns in national and ethnic media (print, digital and broadcast), managing public relations / press and external agencies, as well as overseeing all Spanish projects, handling legal issues related to projects, coordinating cross-functional department projects, and controlling budgets and stock logistics


Marketing & Communications Manager, PAYZONE (Madrid, Spain)

2005 – 2007 

Oversaw all marketing strategies and communication plans/campaigns for Payzone, formerly Alphyra Payment Services. In POS and brand European coordinator roles, managed client communications, media strategies, product marketing, national/international product launches, pilot test of prepaid products (3V or Virtual VISA Voucher for online payments, Ukash in vending machines, and international Top Up Cards). Managed suppliers and vendor negotiations. Created presentations and pitches to key account clients


Marketing & Sales Coordinator, AN POST TRANSACTION SERVICES (Madrid, Spain)

2003 – 2005 

Developed content: games, ring tones, logos, etc. Designed strategies, market studies and analysis reports for new products. Coordinated various promotional go-to-market product campaigns. Organized trunk shows, communication efforts to external suppliers, and distributor relations

Account Assistant, ECOMMERCELL (Madrid, Spain)

2000 – 2003 

Managed supplier sales, accounting and administration duties. Assisted with company’s sales, purchasing, target reports and analysis. Handled weekly client invoicing